I just finished the latest Jack Reacher novel, “Never Go Back”, by Lee Child, and it was everything I expected. If you have ever read any of the Jack Reacher novels you will know what I mean. Every Jack Reacher novel contains pretty well the same elements: there are baddies (normally corrupt politicians, businessmen or military officers); their henchmen will foolishly tangle with Jack; some of these bad guys will end up with broken limbs, some will end up dead (some by Jack’s hand); Jack will show his physical and military prowess; Jack will normally sleep with someone perfect… and.. well… it’s perfect. But at the end, despite the romance, once everything is wrapped up nicely, Jack disappears into the sunset, on to another town, another corrupt baddie, another perfect love interest.
Its a great formula and it makes for great reading. Despite knowing that each novel will read much like the previous one, I keep reading them.
EMC announcements are a bit like that, there are goodies and baddies, but always the same story with no surprises. The story always ends the same way.
Take their recent Backup is Broken pitch. It’s worth taking the time to watch it (it is four and half minutes). It sounds great on the surface, but you don’t have to dig too far to start seeing that nothing has changed. Its funny to watch a pitch that starts off blaming the backup team and their current generation of tools, kindly supplied by EMC, for a whole raft of business shortcomings. The solution is to then buy warmed over versions of the same products. Sadly what doesn’t change is that EMC cannot fix the issue that the market has too many point solutions (many of them EMC products); that their backup products do nothing to help slow the growth in test and dev environments and that their product line is all designed from the perspective of EMC and the companies they have acquired, not from the perspective of the client. It really highlights the innovators dilemma, how can EMC innovate when they also have to protect the revenue base from their existing platforms?
If you are still keen to watch videos, have a listen to what this client has to say about Actifio and how it compares with EMC for backup and recovery. It makes for an interesting comparison, a story with a much better ending.