Tone is everything

So last week Apple made their most recent product release, announcing their new hardware (the iPhone 5C and iPhone 5S) and new software (iOS 7) to the world.    While I have talked to quite a few people about the announcements, I am struck that nearly all of them are relying on the media analysis, rather than on their own viewing of the keynote.

Having watched the whole 86 minute presentation by Apple, I marvel at how such an amazing technical achievement by Apple (the 64 bit CPU and the new camera in particular are truly awesome) was let down by slightly boring low-key presenters.   Only the Game developers from Infinity Spark actually had… spark!

I am astonished that a world leader like Apple doesn’t make its executives do more Public speaking training, or frankly use more energized presenters.   I have seen so many IT presentations trying to overcome technical inadequacies with slick presentation, that it seems bizarre that such a tech giant would allow a phenomenal set of technical achievements be downplayed by low-key presentations.

Regardless, I would urge you to watch the keynote….   as I said, the camera capabilities in the iPhone 5S are mind-blowing and that’s just a small part of what they have done.   Their new A7 64 bit CPU continues to move us closer to the Star Trek gadget capabilities we have been yearning for since the 1960s.




About Anthony Vandewerdt

I am an IT Professional who lives and works in Melbourne Australia. This blog is totally my own work. It does not represent the views of any corporation. Constructive and useful comments are very very welcome.
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